Hugo Boss is the new AlphaTauri

Photo from 1000 logos.net

Earlier this year, Red Bull Racing F1 Advisor, Helmut Marko announced that the sister team of Red Bull Racing, AlphaTauri would be receiving a new name for it’s 2024 season.

🚨| Red Bull has reportedly rejected an offer of $1 billion from a buyer interested in owning Scuderia Alpha Tauri.

Now, negotiations are being held with another clothing company, Hugo Boss, to become their main sponsor. pic.twitter.com/VdhQf2bilw

— Formula World (@Formula_World__) August 2, 2023

It appears that Red Bull is in talks with the fashion brand, Hugo Boss, to become the main sponsor. Hugo Boss who is a current sponsor for the Aston Martin Formula One Team, appears to want to increase their presence in Formula One per reports of talks with Red Bull. Hugo Boss refused to comment on the potential acquisition or sponsorship of the AlphaTauri Formula One Team. Stating that "Our BOSS brand is, and will continue to be the official fashion partner of Aston Martin." It is expected for Red Bull to make a decision by September.