Celebrating Gigi’s 16th Birthday With a New Partnership

On April 28, 2022, Vanessa Bryant had shared a glimpse of her new Nike partnership to celebrate what would have been her daughter Gigi's 16th birthday this Sunday, May 1st. In Vanessa’s Instagram post it quotes “Thank you for celebrating Gigi's 16th Birthday with me, This year is very special. Sweet 16 marks a coming of age. Gigi was always wise beyond her years, spreading joy and kindness to everyone around her and showing that basketball was more than a sport. It was friendship. It was family."

  The sneakers featured a black snake print around the black and white shoe with the number two in gold at the bottom. The white shoelaces “inspire us to walk in Gigi's footsteps, to lace up and show up every time and to not take opportunities for granted.” All profits from the new sneakers, "Mambacita Sweet 16," will benefit the Mamba and Mambacita Sports Foundation. Also Nike stated that the their company will work with Vanessa Bryant to establish a youth basketball center in Southern California as part of the new partnership.